Marketing

Campaign Strategy

Any campaign worth its salt is rooted in a clear understanding of the target market. Without that, no amount of snazzy design will save the day. That’s why we insist on making sure we know exactly the problem our ideas has to to fix before anything else. We’ll use our strategy and smarts to unpick the locks of even the toughest audiences. Once we know what we’re up against, we’ll be able to make a big splash for your brand.

Integrated Campaigns

When no one is focused on anything for too long you can’t expect one ad in one place to hit home. So if you want to make a big noise, it’s not just what you say and how you say it. It’s where you say it that counts. That’s the beauty of an integrated campaign with Think!. Yes, your ad zings like a lemon on steroids, but it also targets your customers like a sniper and zeroes in on them wherever they are – online, in print, in app or by email. And the more impressions you make, the more of an…er… impression you make. Grab their attention.

Social Media

They say that social media is the new billboard. In fact it’s better than that, since people actively choose to swipe through these ad supported platforms daily. See, the trick to social is to break all the rules of branding. Staying consistent and on message? Yeah that’s a turn off on social. Most brands treat their social accounts as an excuse to retweet how much their 4 best customers love them. Social media is for people, and people do a nifty job of outsmarting brands who try to play it cool every day. The best way to show up to social is to have something to say, and to say it in a more casual way than you might in your normal channels.

Email Marketing

Ding! That’s your inbox again. Stashed in there right now are some messages you really don’t want to open, the odd newsletter, and a bit of spam that may as well have ‘bin’ written in big letters on it. Lots of it you skip. Even more you ignore. But what’s this? Something clever. Something that makes you laugh or say, ‘I’ve never seen that before’. Something that gets your fingers tapping, clicking or swiping. That’s the result we’re after. And that’s what we can do for your next email campaign.

Out Of Home Advertising

Out of home advertising is easily abused. If you’re not careful a campaign can end up trying to cram the kitchen sink in; casually forgetting that most people see your ad for less than 2 seconds. Out in billboard land, it’s best not to try to do too much. Maybe a handful of words? Or how about no words but a great image? Whether it's on a screen or on paper, the best campaigns are single minded and keep it tight. When being ignored is the only risk, we can help you knock your out of home campaigns out of the park.

Radio

Video killed the radio star. Right? Wrong. While most visual marketing tools are at each other’s throats trying to snatch a millisecond of your time, radio serenely carries on reaching most of the UK population every week. But how do you tell a brand story without fancy pictures? Well, one big advantage is you don’t have to pay for expensive sets and shoots. Instead, a team of talented writers who can set the scene and draw your audience in via sound. Terms and conditions do not apply.

Brand campaigns

Your brand has the power to stir the emotions, to stimulate the feels and to take up residence in your customers’ heads. And there’s you thinking you just made ‘stuff’. Tch. A brand campaign is a slower burn, designed to let your brand drip, drip, drip into the memory. Take Apple. Sometimes they’ll run a campaign advertising the latest iPhone. But sometimes they’ll run a campaign that has no ambition other than to make you think ‘wow, Apple’. How do they do that? They do it by sharing values. By tapping into deep emotion. By making you feel.

Conversion campaigns

We promise not to get all nerdy about this, but there are two types of campaign. One is the long term brand builder. But equally important is the short term, ‘here’s our product/service, buy it now’ sort of campaign. This is all about getting your customer to do something. For that, you’ll need messages and offers that get them over the line. Whether that’s via digital display, search, or something that hasn’t been invented yet - we’ve got you covered.