Think!Creative

CTAi Raptor Brand Identity

The Raptor brand represents a compact, powerful and capable product that is a leader in its class. Everything that the branding needed to be.

This brand had to be so much more than just a logo; it’s every touchpoint associated with the Raptor product range. Powerful brands are bold, consistent, recognisable.

We designed a set of brand assets with a strong wordmark, complemented by a powerful and instantly recognisable claw slash, setting Raptor apart from competitors with a distinctive and memorable visual identity.